Purpose of Strategic Planning
The use of strategic planning in higher education has increased significantly. Resource constraints and a dynamic global environment necessitate thoughtful, strategic thinking to be embedded in the decision-making process of a university, at all levels. Specifically, the purpose of strategic planning is to:
- Help people define the institution over the next 20 plus years
- Create a directional document, to guide while not limiting future opportunities
- Enable the university to align strategic objectives with financial and human resources
- Provide a mechanism to continually review and ensure excellence in education, research and outreach